Tag Archives: strategy

From the archives : The Apple-Microsoft deal 1997

Circa 1997. Steve Jobs is just back to Apple and trying to revive it. Here is the landmark ‘Macworld Boston 1997’ video [12:04 min] with Steve Jobs announcing the deal with Microsoft and the latter’s investment in Apple. He also describes why the … Continue reading

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Tata Nano’s Comeback

Tata Nano, the world???s cheapest car ($2,200, ???1,490, ?1,186) had been experiencing a bumpy ride in the Indian domestic market, with sales plunging consistently since July 2010 and touching a bottom of barely 509 units in November 2010. However… Continue reading

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Twitter can stem its decline in India

A few days ago, I came across an article tweeted by @imadnaffa ??? What really is happening to Twitter growth in India? [On a decline]. If you see the graph carefully, the number of unique visitors to the site has actually declined marginally in the… Continue reading

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Brand Perception of Facebook, Twitter and Linkedin

Objective : of this blog post is to study in very simple terms how the three stalwarts of the social media space ??? Facebook, Twitter and Linkedin are perceived by a common user. Purpose : of carrying out this analysis is to debate whether there … Continue reading

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The US moving in circles in Afghanistan

Just read this GLOBE EDITORIAL – TAKING ON THE TALIBAN (posted by @muladhara on Twitter) about the possible US strategy towards Pakistan for peace in Afghanistan. The editorial starts with a promising bang (the title), then meanders aimlessly with… Continue reading

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Strategic Position of Twitter in the Social Media Space

Twitter is an important player in the social media space today, as depicted below. At this juncture, it would be worthwhile to have a look at the strategic position of Twitter in the social media space. Let us use the Porter???s five-forces model to… Continue reading

Posted in Business, Social Media, Twitter | Tagged , , , , , , , , , , , , , , , , , | 2 Comments