Tag Archives: marketingstrategy

Leadership change at Google, and what it means

Being a business professional myself, it interests me a lot observing leadership patterns among corporations. In my blog post Is Steve Jobs indispensable to Apple?, I had analyzed how leadership has panned out at Apple. With Larry Page taking over… Continue reading

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Posted in Business, Leadership, Technology | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Twitter can stem its decline in India

A few days ago, I came across an article tweeted by @imadnaffa ??? What really is happening to Twitter growth in India? [On a decline]. If you see the graph carefully, the number of unique visitors to the site has actually declined marginally in the… Continue reading

Posted in India, Social Media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Apple, Steve Jobs and the threat of Antitrust Probe

Background : Apple has been growing from strength to strength, with the last quarter financial performance far exceeding expectations. However, success has been accompanied with controversy, with Apple being accused of adopting unfair trade practi… Continue reading

Posted in America, Apple, Business, Leadership, Technology, USA | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Brand Perception of Facebook, Twitter and Linkedin

Objective : of this blog post is to study in very simple terms how the three stalwarts of the social media space ??? Facebook, Twitter and Linkedin are perceived by a common user. Purpose : of carrying out this analysis is to debate whether there … Continue reading

Posted in Social Media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 9 Comments

Strategic Position of Twitter in the Social Media Space

Twitter is an important player in the social media space today, as depicted below. At this juncture, it would be worthwhile to have a look at the strategic position of Twitter in the social media space. Let us use the Porter???s five-forces model to… Continue reading

Posted in Business, Social Media, Twitter | Tagged , , , , , , , , , , , , , , , , , | 2 Comments