Category Archives: Social Media

Cancer Debate Around Sadhguru’s Quote

To start with, one has sympathies for those who are suffering from or have lost near and dear ones to cancer. One also has respect for those who have successfully fought and defeated cancer and are leading a healthy life … Continue reading

Posted in Cancer, Health, India, Isha Foundation, Sadhguru, Social Media, Spirituality, Twitter, Yoga | Tagged , , , , , , , , , | Leave a comment

The Twitter Debate

@PritishNandy recently wrote why he felt Twitter was dying. His article received widespread response, both for and against, and it is this debate that prompted me to write this blog post. What Pritish Nandy wrote has been doing the rounds … Continue reading

Posted in Business, Social Media, Technology, Twitter | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Timeline Speed and Twitter Lists

As Twitter users grow in terms of number of tweets sent or the follower count, it is important to conduct themselves in a way that keeps their connections engaged. Yes, I am talking about managing our Twitter growth with discipline and tact.Before… Continue reading

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Is Twitter unable to address customer complaints?

Twitter is an amazing medium, with millions singing paeans of and thronging to it. We have seen refinements and enhancements that have made the Twitter experience of its users even better over a period of time! However, I am forced to write this p… Continue reading

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Twitter can stem its decline in India

A few days ago, I came across an article tweeted by @imadnaffa ??? What really is happening to Twitter growth in India? [On a decline]. If you see the graph carefully, the number of unique visitors to the site has actually declined marginally in the… Continue reading

Posted in India, Social Media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Brand Perception of Facebook, Twitter and Linkedin

Objective : of this blog post is to study in very simple terms how the three stalwarts of the social media space ??? Facebook, Twitter and Linkedin are perceived by a common user. Purpose : of carrying out this analysis is to debate whether there … Continue reading

Posted in Social Media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 9 Comments

Strategic Position of Twitter in the Social Media Space

Twitter is an important player in the social media space today, as depicted below. At this juncture, it would be worthwhile to have a look at the strategic position of Twitter in the social media space. Let us use the Porter???s five-forces model to… Continue reading

Posted in Business, Social Media, Twitter | Tagged , , , , , , , , , , , , , , , , , | 2 Comments