From the archives : The Apple-Microsoft deal 1997

Circa 1997. Steve Jobs is just back to Apple and trying to revive it. Here is the landmark ‘Macworld Boston 1997’ video [12:04 min] with Steve Jobs announcing the deal with Microsoft and the latter’s investment in Apple. He also describes why the deal was necessary. Also featuring in the video is Bill Gates, telling the gathering how excited he was about the deal!

This was Steve Jobs’ masterstroke. Apple has not looked back ever after. Today, Apple is a more valuable company than Microsoft!

Steve Jobs also talks about how the people who buy the Mac think differently.


About Aman Sharma

Management Professional.
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