A few days ago, I came across an article tweeted by @imadnaffa – What really is happening to Twitter growth in India? [On a decline]. If you see the graph carefully, the number of unique visitors to the site has actually declined marginally in the last three months!
While I had noticed a subtle decline in Twitter activity by Indians I follow, I had not expected a decline in the number of unique visitors!
Let us have a look at the cause-remedy matrix.
|S.No.||What’s wrong?||What’s the Remedy?|
|1.||Tough competition for users’ internet time by Facebook
|Twitter is a knowledge based medium while fb is a social networking site. Twitter needs to carry out targeted activities to ensure differentiation. How? My subject of a future blog!|
|2||Twitter’s Hindi version not available||Is Twitter waiting for a local competitor to fill the void? India is the second most populated country in the world. Work on it now, please!|
|3||Twitter focusing only on its product offering (addition of features with New Twitter) but neglecting the other Ps of Marketing.
|How about tying up with news channels and movers and shakers (like @BDUTT, @PritishNandy, @ShashiTharoor, @virsanghvi and @sachin_rt) to create some flutter?|
|4||Businesses/corporations have not yet taken up social media in a big way||Remedy to this weakness lies in addressing the above mentioned points. More popularity of the medium will ensure its quick adoption.|
What factors do you feel hold back Twitter from growing? Views welcome!